Kelsie Foster November 28, 2012
ATS 240
Writing Assignment #1
Illustrator
Q. Cassetti, offered up a lot of useful information, tips, and tricks as she took
the time to do a workshop for our graphic design class. I really admire her work and I am extremely
grateful to have witnessed her in the act.
With each aspect of Illustrator that she demonstrated to us, I took it
all in carefully and am confident that it will be valuable throughout my
creative education and will translate into my graphic design career. With over 25 years of visual art experience,
I respect and admire all she has contributed to the design world thus far.
First, Q’s design
is very well implemented in her conceptions.
She really has her style down and it is revealed nicely in her
work. She showed us numerous sketchbooks
that she starts with before going into any work on Illustrator. I like the fact that she does this because it
is familiar to me since that is how I was always taught. Expressing and playing around with your ideas
and plans on paper first is always a smart idea before ever touching a computer
and her sketchbooks made this evident.
Her designs tend to be very crisp, ornate, and visually descriptive. I like that she has such an established
design to her work and appreciate the fact that it shines through whether her
client is for a jewelry collection or for a wine label.
Second, during her
occupation, she has mastered logotype.
Logotype is an identifying symbol typically for use in advertising. According to her website, (qcassetti.com) she
has been actively involved for the following clients: Quest Diagnostics,
Steuben Glass, The Corning Museum of Glass, The Baker Institute for Animal
Health, Cornell University, Tiffany and Company, Estee Lauder, Origins Natural
Resources, Corning Incorporated, T. Rowe Price, Lightship Communications, Omega
One Communications, Nantucket Paper Chase, and Free Rein Wines. With all of her involvement with these
clients, she has truly learned exactly what logos are meant to be. She mentioned to us the more we illustrate in
Illustrator, the more we learn the tricks of the trade and become familiar with
what design really means to us. So, with
knowing the fact that she started out just like me and is a successful
designer/illustrator gives me hope that I will someday be able to execute my
design into work as well as she does.
Third, during her
workshop she demonstrated a variety of tools, shortcuts, and effects. As we all know by now, graphic design and
anything involved with it is extremely time consuming. So, when working, the main idea Q always has
in mind is how she can save herself time and make things easier. With that being said, one of the tools she
used a lot was the pathfinder tool.
Although it is a simple tool and known to many, she showed us how useful
it actually can be. What it does is combine
paths, divide objects, subtract shapes, etc.
Another act she taught us was making our simple designs and patterns
into brushes and adding them into our brush library for later use. Also valuable, was how she showed us how to
make a shape look three-dimensional by going to Effect-3D-Revolve. For example, when trying to show a client
what the label will look like on a wine bottle, this knowledge comes handy.
In conclusion, the
workshop with Q. Cassetti was indeed a treat.
She was able to build up my knowledge of the program, Illustrator. In addition to the knowledge she helped me
attain, she was also a joy to watch and listen to which increased my admiration
for her as not only a designer but a person as well.
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